Monday, February 20, 2006

Cool biz, Warm biz

Inside a town office in Japan’s rural area, every work is wrapped up like chimaki, armed with sweaters and coats, jackets, they seem to dress for outdoor instead of sitting inside a office.

As a effort of Koizumi cabinet to reduce CO2 emission and prevent global warming, warm biz is being promoted all over Japan, staring from central, local governments to schools, hospitals, even some business follow up. Fashion is being set like this, in summer, gone neckties and suits, in short sleeved shirts; in winter, gone the women’s short shirts, in the thick warm trousers.

There are certainly unhappy people with such manmade fashions. Last summer, Japan necktie industry made uproars as they see need for their products are being cut back. However, as cool biz turns into warm biz, there seems no more such oppositions.

Cool biz, warm biz, Japan as the energy saving image is the biz

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